Start with base appearance options in creation mode targeting facial features like nose and eyes first since those impact character recognition the most. When happy with the face move to body customization where height and build affect both visuals and combat presence, then select from thousands of armor combinations with color patterns available

For gameplay setup pick weapon type carefully as it determines combat abilities and battlefield role. Infantry archer and cavalry each offer distinct advantages so consider team composition. Distribute stats wisely focusing attack and speed for most builds but strategist types benefit from different priorities

Good to know: created officers work in main conquest mode and you can share them via codes. Maybe interesting: arranging marriages lets offspring inherit enhanced abilities making family lines quite powerful over time. Full facial sculpting and layered armor systems provide deep customization though some pieces need unlocking through regular play