Messages hit those huge ratings when they're near important spots like boss doors and grace sites where everyone has to pass through, works even better in early areas. Popular messages usually warn about enemies or point to hidden items which is great since rating them heals you too, so people help each other out. Those funny messages like "try finger but hole" spread like wildfire in the community, and older messages from launch keep stacking up ratings since they've been around longer. Interesting bit about the system, both good and bad ratings count toward the total so even trolly messages near cliffs or spikes rack up numbers just from reactions. Worth noting that higher-rated messages show up more often across different worlds, so the popular ones just keep snowballing and getting more exposure over time.

People really love those classic community jokes too especially near npcs or weird statues, and sometimes placing them right on top of important stuff like levers or items forces interaction which definitely boosts those numbers way up.